ONLINE MARKETING SERVICES
BUSINESS ONLINE PRESENCE
More than 80% of people use the internet to find information, or buy products online. Having a strong online presence for your business is a must if you want to compete in today’s world and it starts with having a professional web design in Egypt.
Online marketing will help you reach your targeted audience whether you are providing services, or selling products.
We at DW DESIGNS offers a wide range of online marketing services in Egypt including:
- Search Engine Optimization
- Pay Per Click (PPC) Advertising
- Conversion Rate Optimization (CRO)
- Press Release
- Social Media Marketing
DATA DRIVEN ONLINE MARKETING STRATEGY
TARGET AUDIENCE ANALYSIS
Identifying and analyzing your target audience is the very first step in any online marketing strategy. After this analysis we should have clear answers to some important questions like:
- Location of your targeted audience
- Age of your targeted audience
- Financial status
Our online marketing strategy should contain budget analysis, and optimization. Choosing the right online marketing channels, and plan will depend on your online marketing budget. Are you looking for quick, short-term online marketing? Are you looking for long-term online marketing? Do you have the budget needed for running multiple online marketing campaigns in different channels?
Optimizing your budget will help us create the perfect online marketing strategy for your business, with optimum results.
Identifying and analyzing your competitors is a very important step in our online marketing strategy. It will save you time, and money as you will start where they ended. After this analysis we should have clear answers to these questions:
- Who are your competitors?
- What is their online marketing plan?
- Are they taking advantage of Social Media?
- Do they use Content Marketing?
Identifying and analyzing your competitive advantages will help us deliver these advantages to your targeted audience more effectively. Starting from optimizing your website to get your message delivered, to optimizing your online marketing campaigns.
SEARCH ENGINE OPTIMIZATION (SEO)
WHAT IS SEO?
Search Engine Optimization (SEO) is the process and strategy to optimize your website to perform better on search results specially Google search results. This process involves technical and marketing skills to start ranking your website higher on Google.
Millions of internet users from Egypt and worldwide are using Google to search for information, and buy products or services. Ranking on page 1 on Google will get your more website visitors, and with some conversion rate optimization you will get more clients, and sales.
After keyword research to get the best keywords to target on your website. The first step is doing on-page optimization. In this step we will optimize all technical elements on your website because on-page factors have a very important rule in ranking higher on Google.
- Website Performance
Optimizing website performance is one of the very first steps for having a good on-page optimized website. We will optimize your website load times, enable caching, and compressing resources.
- User Friendly URLs
User friendly URLs are clean, and keyword reach links on your website. User friendly URLs is an important factor in ranking higher on Google’s search results. It helps Google better understand your pages content, and website structure.
- Clean & Responsive Web Design
Having a clean and responsive website design is a very important factor in ranking higher on Google. Google is rewarding clean, and responsive websites, and these website are ranking higher than old, desktop only websites.
- Meta Tags Optimization
Meta tags are snippets of code that Google uses to understand your content. Google uses these tags to display your website title, and description.
- Website Structure
Google loves organized websites, and an easy to understand website structure. We will optimize your website structure.
- Inner Links
A good inner links structure will help Google finding and indexing all your pages, and contents. Inner links play a very important rule in ranking.
- Duplicated Pages
Every page on your website should have unique content, and having duplicate pages will hurt your website rankings. Using some advanced techniques (canonical urls, no-index tags, etc…) we will optimize your duplicated content.
- Content Optimization
Optimizing your website content is one of the most important steps in our on-page SEO process. We will optimize your content, and use your targeted keywords according to Google’s guidelines. We will optimize your page headings, alt-tags, images optimization.